020 3963 1936
Select Page

Virtual Influencers – The Next Big Thing?

M&S have made a move into the Metaverse, by introducing their first in-house virtual influencer ‘Mira’. In an attempt to ‘become bolder in experimenting with emerging technology’, Mira is intended to showcase new collections and offer online consultations.

Though M&S are often praised for their efforts in pushing diversity in their campaigns and are continuously reinventing themselves to keep up with the times, the launch of Mira has been met with a mixed response. The main question is whether their virtual influencer truly represents the company’s customer base.

There are over 150 virtual influencers across social media, with the majority existing only on Instagram. Therefore, brands and companies are opting to collaborate with virtual influencers to appeal to a younger demographic.

In 2018, Prada collaborated with virtual influencer Lil Miquela, so as we merge further into Web3, there’s no doubt we will see a rise in digital influencers as well as collaborations with brands.

Find out more about the Influencer services we offer.

Why should you instruct Birdi & Co?

Client-Centred

We put our clients at the centre of our thinking. It is our mission to create an effortless experience and, in return, we hope to create clients for life.

Trustworthy

An essential component of our business is being open, honest, and accountable with our clients, and operating at the highest professional standards.

Commercially Minded

We strive to understand the specific needs of our clients and, using our knowledge and expertise, focus on delivering real-life and practical solutions.  

Innovative Thinking

We encourage our people to think creatively and imaginatively in the legal advice we give, as well as the way we provide services.

For more information, please call us on 020 3963 1936 or email us at hello@birdilaw.com. Alternatively, please take a moment to complete our free enquiry form.

Disclaimer

Content on the Site is provided for your general information purposes only and to inform you about us and our products and news, features, services and other websites which may be of interest. It does not constitute technical, financial, or legal advice or any other type of advice and should not be relied on for any purposes. While we use reasonable efforts to include accurate and up-to-date information on the Site, we do not represent, warrant or promise (whether express or implied) that any information is or remains accurate, complete and up to date, or fit or suitable for any purpose. Any reliance you place on the information on the Site is at your own risk.

5 TIPS FOR START-UPS LOOKING TO SCALE THEIR BUSINESS

5 Tips for Start-Ups Looking to Scale Their Business Scaling a business is not an easy task. Along with the excitement of expansion comes a whole host of new challenges – including legal ones. As you take your business to the next level, be sure to keep these five...

ESSENTIAL TIPS FOR FOUNDERS AND START-UPS

Essential Tips for Founders and Start-Ups Getting a start-up off the ground is no small task. In addition to all the usual hurdles associated with starting a business, there are also a number of legal considerations that need to be taken into account. From choosing...

KLARNA LAUNCHES CREATOR PLATFORM

Klarna Launches Creator Platform Klarna has recently launched its Creator Platform - a portal which seamlessly connects brands and influencers and automates everything from initial outreach, to tracking sales and commissions. The platform gives brands the chance to...

5 REASONS NOT TO USE FREE ONLINE LEGAL TEMPLATES

5 Reasons Not to Use Free Online Legal Templates In a world where free templates are easily accessible from the internet, it is common for individuals to search cost-effective and convenient legal templates at the click of a button. Although it may appear quicker and...

MEETING DEADLINES IN M&A TRANSACTIONS

Meeting Deadlines in M&A Transactions Meeting deadlines in M&A transactions is crucial. In general, the legal process in an M&A transaction (such as a share sale or acquisition) can take between 2 and 3 months to complete, but this can vary on a...

Top Tips For Selling A Care Home

Top Tips for Selling a Care Home In this article, we explain our top tips for selling a care home business. Selling your care home will require the involvement of specialist advisors such as accountants, brokers and solicitors. Your team of advisors will ensure that...

Top Tips For Selling Your Dental Practice

Top Tips for Selling your Dental Practice In this article, we explain our top tips for selling your dental practice. Selling your dental practice will require the involvement of specialist advisors such as accountants, brokers and solicitors. Your team of advisors...

Overseas Entities: Are You Registered Yet?

Overseas Entities: Are You Registered Yet? Overseas Entities: Are You Registered Yet? The UK Government recently implemented a requirement for certain overseas entities to register at Companies House on the Register of Overseas Entities. It all forms part of the...