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Virtual Influencers – The Next Big Thing?

M&S have made a move into the Metaverse, by introducing their first in-house virtual influencer ‘Mira’. In an attempt to ‘become bolder in experimenting with emerging technology’, Mira is intended to showcase new collections and offer online consultations.

Though M&S are often praised for their efforts in pushing diversity in their campaigns and are continuously reinventing themselves to keep up with the times, the launch of Mira has been met with a mixed response. The main question is whether their virtual influencer truly represents the company’s customer base.

There are over 150 virtual influencers across social media, with the majority existing only on Instagram. Therefore, brands and companies are opting to collaborate with virtual influencers to appeal to a younger demographic.

In 2018, Prada collaborated with virtual influencer Lil Miquela, so as we merge further into Web3, there’s no doubt we will see a rise in digital influencers as well as collaborations with brands.

Find out more about the Influencer services we offer.

Why should you instruct Birdi & Co?


We put our clients at the centre of our thinking. It is our mission to create an effortless experience and, in return, we hope to create clients for life.


An essential component of our business is being open, honest, and accountable with our clients, and operating at the highest professional standards.

Commercially Minded

We strive to understand the specific needs of our clients and, using our knowledge and expertise, focus on delivering real-life and practical solutions.  

Innovative Thinking

We encourage our people to think creatively and imaginatively in the legal advice we give, as well as the way we provide services.

For more information, please call us on 020 3963 1936 or email us at hello@birdilaw.com. Alternatively, please take a moment to complete our free enquiry form.


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