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Virtual influencers – the next big thing?

VIRTUAL INFLUENCERS – THE NEXT BIG THING?

M&S have made a move into the Metaverse, by introducing their first in-house virtual influencer ‘Mira’. In an attempt to ‘become bolder in experimenting with emerging technology’, Mira is intended to showcase new collections and offer online consultations.

Though M&S are often praised for their efforts in pushing diversity in their campaigns and are continuously reinventing themselves to keep up with the times, the launch of Mira has been met with a mixed response. The main question is whether their virtual influencer truly represents the company’s customer base.

There are over 150 virtual influencers across social media, with the majority existing only on Instagram. Therefore, brands and companies are opting to collaborate with virtual influencers to appeal to a younger demographic.

In 2018, Prada collaborated with virtual influencer Lil Miquela, so as we merge further into Web3, there’s no doubt we will see a rise in digital influencers as well as collaborations with brands.

Find out more about the Influencer services we offer.

For more information, please call us on 020 4571 8634 or email us at hello@birdilaw.com. Alternatively, please take a moment to complete our free enquiry form.

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      We may send you updates about legal developments and thought leadership that might be of interest to you and/or information about our services, including exclusive offers, promotions or new services. You have the right to opt out of receiving promotional communications at any time by contacting us at hello@birdilaw.com or using the ‘unsubscribe’ link in emails. You may also wish to review our privacy policy that provides further information about how we use personal data.